Overview

What started as a friendship formed through late-night jam sessions and playing in a band together has grown into a decade-long creative partnership- my path taking me into the design world, while my bandmate continued to pursue his passion for music. Over the years, our collaboration evolved into a professional relationship rooted in trust, creativity, and a shared vision. I've had the privilege of helping shape and grow the visual identity of Lua Flora, guiding the brand through its evolution as the band's sound matured. From album artwork to merch design and overall brand strategy, it's been an incredible journey, turning a shared love of music into a lasting business relationship.