Generative A.I. for
musicians and producers.

Revolutionizing music creation with AI powered MIDI generation.

Industry

AI, Music Production

Role

Design system, interface, and brand designer

Timeline

18 months

Revolutionizing music creation with AI powered MIDI generation.

Industry

AI, Music Production

Role

Design system, interface, and brand designer

Timeline

18 months

Revolutionizing music creation with AI powered MIDI generation.

Industry

AI, Music Production

Role

Design system, interface, and brand designer

Timeline

18 months

Revolutionizing music creation with AI powered MIDI generation.

Industry

AI, Music Production

Role

Design system, interface, and brand designer

Timeline

18 months

Overview

Lemonaide is pioneering the next generation of music creation with the industry's first AI models trained by multi-platinum and Grammy-nominated producers. The app enables users to generate AI-powered MIDI tracks inspired by top producers. Designed for ease of use, Lemonaide integrates seamlessly with DAWs and provides real-time editing capabilities, making it a go-to tool for both novice creators and seasoned professionals.

Overview

Lemonaide is pioneering the next generation of music creation with the industry's first AI models trained by multi-platinum and Grammy-nominated producers. The app enables users to generate AI-powered MIDI tracks inspired by top producers. Designed for ease of use, Lemonaide integrates seamlessly with DAWs and provides real-time editing capabilities, making it a go-to tool for both novice creators and seasoned professionals.

Overview

Lemonaide is pioneering the next generation of music creation with the industry's first AI models trained by multi-platinum and Grammy-nominated producers. The app enables users to generate AI-powered MIDI tracks inspired by top producers. Designed for ease of use, Lemonaide integrates seamlessly with DAWs and provides real-time editing capabilities, making it a go-to tool for both novice creators and seasoned professionals.

Overview

Lemonaide is pioneering the next generation of music creation with the industry's first AI models trained by multi-platinum and Grammy-nominated producers. The app enables users to generate AI-powered MIDI tracks inspired by top producers. Designed for ease of use, Lemonaide integrates seamlessly with DAWs and provides real-time editing capabilities, making it a go-to tool for both novice creators and seasoned professionals.

The Problem

Traditional music production is often time-consuming and creativity-draining, particularly when it comes to generating fresh ideas or unique tracks. Music producers, especially those balancing creative flow with technical execution, find it challenging to quickly experiment with new musical directions. Lemonaide was created to address this need by offering a quick, intuitive, AI-assisted platform for generating MIDI tracks. The brand and user interface aim to inspire confidence, creativity, and a fun-to-use tool in the ever-growing AI space.

The Problem

Traditional music production is often time-consuming and creativity-draining, particularly when it comes to generating fresh ideas or unique tracks. Music producers, especially those balancing creative flow with technical execution, find it challenging to quickly experiment with new musical directions. Lemonaide was created to address this need by offering a quick, intuitive, AI-assisted platform for generating MIDI tracks. The brand and user interface aim to inspire confidence, creativity, and a fun-to-use tool in the ever-growing AI space.

The Problem

Traditional music production is often time-consuming and creativity-draining, particularly when it comes to generating fresh ideas or unique tracks. Music producers, especially those balancing creative flow with technical execution, find it challenging to quickly experiment with new musical directions. Lemonaide was created to address this need by offering a quick, intuitive, AI-assisted platform for generating MIDI tracks. The brand and user interface aim to inspire confidence, creativity, and a fun-to-use tool in the ever-growing AI space.

The Problem

Traditional music production is often time-consuming and creativity-draining, particularly when it comes to generating fresh ideas or unique tracks. Music producers, especially those balancing creative flow with technical execution, find it challenging to quickly experiment with new musical directions. Lemonaide was created to address this need by offering a quick, intuitive, AI-assisted platform for generating MIDI tracks. The brand and user interface aim to inspire confidence, creativity, and a fun-to-use tool in the ever-growing AI space.

The Design Process

Branding and Visual Identity

The Lemonaide design exploration began with a focus on building a distinct and recognizable brand. The logo is clean and modern, with a playful twist that reflects the app's creative spirit. The color palette consists of vibrant yet balanced tones that embody both fun and professionalism. Sleek fonts and custom illustrations bring this aesthetic to life across the platform, creating a cohesive and appealing visual language.

Branding and Visual Identity

The Lemonaide design exploration began with a focus on building a distinct and recognizable brand. The logo is clean and modern, with a playful twist that reflects the app's creative spirit. The color palette consists of vibrant yet balanced tones that embody both fun and professionalism. Sleek fonts and custom illustrations bring this aesthetic to life across the platform, creating a cohesive and appealing visual language.

Branding and Visual Identity

The Lemonaide design exploration began with a focus on building a distinct and recognizable brand. The logo is clean and modern, with a playful twist that reflects the app's creative spirit. The color palette consists of vibrant yet balanced tones that embody both fun and professionalism. Sleek fonts and custom illustrations bring this aesthetic to life across the platform, creating a cohesive and appealing visual language.

Branding and Visual Identity

The Lemonaide design exploration began with a focus on building a distinct and recognizable brand. The logo is clean and modern, with a playful twist that reflects the app's creative spirit. The color palette consists of vibrant yet balanced tones that embody both fun and professionalism. Sleek fonts and custom illustrations bring this aesthetic to life across the platform, creating a cohesive and appealing visual language.

The Lemonaide Logo

With the priority geared toward app experience and interface controls, creating a scalable logo was necessary. However, any strong logo should be able to work on the whole gamut of branded materials. The Lemonaide logo is a clean, modern mark that blends approachability with innovation. The wordmark features a soft, lowercase sans-serif typeface that communicates friendliness and accessibility.

The Lemonaide Logo

With the priority geared toward app experience and interface controls, creating a scalable logo was necessary. However, any strong logo should be able to work on the whole gamut of branded materials. The Lemonaide logo is a clean, modern mark that blends approachability with innovation. The wordmark features a soft, lowercase sans-serif typeface that communicates friendliness and accessibility.

The Lemonaide Logo

With the priority geared toward app experience and interface controls, creating a scalable logo was necessary. However, any strong logo should be able to work on the whole gamut of branded materials. The Lemonaide logo is a clean, modern mark that blends approachability with innovation. The wordmark features a soft, lowercase sans-serif typeface that communicates friendliness and accessibility.

The Lemonaide Logo

With the priority geared toward app experience and interface controls, creating a scalable logo was necessary. However, any strong logo should be able to work on the whole gamut of branded materials. The Lemonaide logo is a clean, modern mark that blends approachability with innovation. The wordmark features a soft, lowercase sans-serif typeface that communicates friendliness and accessibility.

  • primary

    Lemonade

    #

    EABB16

  • primary-light

    Sugar Free Lemonade

    #

    F4DD8B

  • tertiary

    Pink Lemonade

    #

    FF3165

  • tertiary-light

    Sugar Free Pink Lemonade

    #

    FF7698

  • secondary

    Aqua

    #

    78CBBB

  • secondary-dark

    Aqua Dark

    #

    3C665E

  • accent

    Limeade

    #

    2B8F3B

  • accent-light

    Sugar Free Limeade

    #

    72B47C

  • primary

    Lemonade

    #

    EABB16

  • primary-light

    Sugar Free Lemonade

    #

    F4DD8B

  • tertiary

    Pink Lemonade

    #

    FF3165

  • tertiary-light

    Sugar Free Pink Lemonade

    #

    FF7698

  • secondary

    Aqua

    #

    78CBBB

  • secondary-dark

    Aqua Dark

    #

    3C665E

  • accent

    Limeade

    #

    2B8F3B

  • accent-light

    Sugar Free Limeade

    #

    72B47C

  • primary

    Lemonade

    #

    EABB16

  • primary-light

    Sugar Free Lemonade

    #

    F4DD8B

  • tertiary

    Pink Lemonade

    #

    FF3165

  • tertiary-light

    Sugar Free Pink Lemonade

    #

    FF7698

  • secondary

    Aqua

    #

    78CBBB

  • secondary-dark

    Aqua Dark

    #

    3C665E

  • accent

    Limeade

    #

    2B8F3B

  • accent-light

    Sugar Free Limeade

    #

    72B47C

  • primary

    Lemonade

    #

    EABB16

  • primary-light

    Sugar Free Lemonade

    #

    F4DD8B

  • tertiary

    Pink Lemonade

    #

    FF3165

  • tertiary-light

    Sugar Free Pink Lemonade

    #

    FF7698

  • secondary

    Aqua

    #

    78CBBB

  • secondary-dark

    Aqua Dark

    #

    3C665E

  • accent

    Limeade

    #

    2B8F3B

  • accent-light

    Sugar Free Limeade

    #

    72B47C

  • interface-01

    UI-1

    #

    FFFFFF

  • interface-02

    UI-2

    #

    E8E8E8

  • interface-02

    UI-3

    #

    D0D1D2

  • interface-04

    UI-4

    #

    B9B9BB

  • interface-05

    UI-5

    #

    8B8B8E

  • interface-06

    UI-6

    #

    5C5D60

  • interface-07

    UI-7

    #

    2D2E33

  • interface-08

    UI-8

    #

    16171C

  • interface-09

    UI-9

    #

    0F1014

  • interface-10

    UI-10

    #

    000000

  • interface-01

    UI-1

    #

    FFFFFF

  • interface-02

    UI-2

    #

    E8E8E8

  • interface-02

    UI-3

    #

    D0D1D2

  • interface-04

    UI-4

    #

    B9B9BB

  • interface-05

    UI-5

    #

    8B8B8E

  • interface-06

    UI-6

    #

    5C5D60

  • interface-07

    UI-7

    #

    2D2E33

  • interface-08

    UI-8

    #

    16171C

  • interface-09

    UI-9

    #

    0F1014

  • interface-10

    UI-10

    #

    000000

  • interface-01

    UI-1

    #

    FFFFFF

  • interface-02

    UI-2

    #

    E8E8E8

  • interface-02

    UI-3

    #

    D0D1D2

  • interface-04

    UI-4

    #

    B9B9BB

  • interface-05

    UI-5

    #

    8B8B8E

  • interface-06

    UI-6

    #

    5C5D60

  • interface-07

    UI-7

    #

    2D2E33

  • interface-08

    UI-8

    #

    16171C

  • interface-09

    UI-9

    #

    0F1014

  • interface-10

    UI-10

    #

    000000

  • interface-01

    UI-1

    #

    FFFFFF

  • interface-02

    UI-2

    #

    E8E8E8

  • interface-02

    UI-3

    #

    D0D1D2

  • interface-04

    UI-4

    #

    B9B9BB

  • interface-05

    UI-5

    #

    8B8B8E

  • interface-06

    UI-6

    #

    5C5D60

  • interface-07

    UI-7

    #

    2D2E33

  • interface-08

    UI-8

    #

    16171C

  • interface-09

    UI-9

    #

    0F1014

  • interface-10

    UI-10

    #

    000000

The look and feel of rack-mounted gear

The request was to design something that feels like a digital AI tool, but emulates the look and feel of buttons, toggles, switches, and other tactile elements that a producer physically touches in a recording studio. Channeling back to my days of recording in studios and seeking inspiration from popular DAWs, I created a sleek, yet three-dimensional-looking tool that makes you feel like you're working with something more analog.

The look and feel of rack-mounted gear

The request was to design something that feels like a digital AI tool, but emulates the look and feel of buttons, toggles, switches, and other tactile elements that a producer physically touches in a recording studio. Channeling back to my days of recording in studios and seeking inspiration from popular DAWs, I created a sleek, yet three-dimensional-looking tool that makes you feel like you're working with something more analog.

The look and feel of rack-mounted gear

The request was to design something that feels like a digital AI tool, but emulates the look and feel of buttons, toggles, switches, and other tactile elements that a producer physically touches in a recording studio. Channeling back to my days of recording in studios and seeking inspiration from popular DAWs, I created a sleek, yet three-dimensional-looking tool that makes you feel like you're working with something more analog.

The look and feel of rack-mounted gear

The request was to design something that feels like a digital AI tool, but emulates the look and feel of buttons, toggles, switches, and other tactile elements that a producer physically touches in a recording studio. Channeling back to my days of recording in studios and seeking inspiration from popular DAWs, I created a sleek, yet three-dimensional-looking tool that makes you feel like you're working with something more analog.

A fun to use, scalable interface

User-Centric Interface

Early versions of Lemonaide featured a simple three-step process: users select a producer's style, input an idea, and generate a MIDI track. However, feedback from both beginners and professional producers showed a desire for more control and customization. To meet these needs, the interface evolved into a more sophisticated tool, both visually and functionally. With the priority still being on fun and creativity, the brand evolved with the tech. This required more complex patterns and controls for later versions, enabling users to generate, edit, and manipulate both MIDI and WAV files directly within the app, providing real-time adjustments.

User-Centric Interface

Early versions of Lemonaide featured a simple three-step process: users select a producer's style, input an idea, and generate a MIDI track. However, feedback from both beginners and professional producers showed a desire for more control and customization. To meet these needs, the interface evolved into a more sophisticated tool, both visually and functionally. With the priority still being on fun and creativity, the brand evolved with the tech. This required more complex patterns and controls for later versions, enabling users to generate, edit, and manipulate both MIDI and WAV files directly within the app, providing real-time adjustments.

User-Centric Interface

Early versions of Lemonaide featured a simple three-step process: users select a producer's style, input an idea, and generate a MIDI track. However, feedback from both beginners and professional producers showed a desire for more control and customization. To meet these needs, the interface evolved into a more sophisticated tool, both visually and functionally. With the priority still being on fun and creativity, the brand evolved with the tech. This required more complex patterns and controls for later versions, enabling users to generate, edit, and manipulate both MIDI and WAV files directly within the app, providing real-time adjustments.

User-Centric Interface

Early versions of Lemonaide featured a simple three-step process: users select a producer's style, input an idea, and generate a MIDI track. However, feedback from both beginners and professional producers showed a desire for more control and customization. To meet these needs, the interface evolved into a more sophisticated tool, both visually and functionally. With the priority still being on fun and creativity, the brand evolved with the tech. This required more complex patterns and controls for later versions, enabling users to generate, edit, and manipulate both MIDI and WAV files directly within the app, providing real-time adjustments.

Version 1: Early MVP

Focus

Simplicity, conceptual clarity, and playful brand introduction

Design Notes

Lightweight and beginner-friendly Lacked advanced control and nuance for pro users Not scalable for growing feature sets

Key Characteristics

3 Step Flow: Pick a Lemon, Choose a Flavor, Generate Flat & Bright UI: Light, playful aesthetic with a lemon-yellow core MIDI Editor UI: Basic piano roll interface, limited features Export Functionality: Simple button for "Export to DAW" Branding: Logo and UI drip elements reinforce the lemon metaphor

Version 1: Early MVP

Focus

Simplicity, conceptual clarity, and playful brand introduction

Design Notes

Lightweight and beginner-friendly Lacked advanced control and nuance for pro users Not scalable for growing feature sets

Key Characteristics

3 Step Flow: Pick a Lemon, Choose a Flavor, Generate Flat & Bright UI: Light, playful aesthetic with a lemon-yellow core MIDI Editor UI: Basic piano roll interface, limited features Export Functionality: Simple button for "Export to DAW" Branding: Logo and UI drip elements reinforce the lemon metaphor

Version 1: Early MVP

Focus

Simplicity, conceptual clarity, and playful brand introduction

Design Notes

Lightweight and beginner-friendly Lacked advanced control and nuance for pro users Not scalable for growing feature sets

Key Characteristics

3 Step Flow: Pick a Lemon, Choose a Flavor, Generate Flat & Bright UI: Light, playful aesthetic with a lemon-yellow core MIDI Editor UI: Basic piano roll interface, limited features Export Functionality: Simple button for "Export to DAW" Branding: Logo and UI drip elements reinforce the lemon metaphor

Version 1: Early MVP

Focus

Simplicity, conceptual clarity, and playful brand introduction

Design Notes

Lightweight and beginner-friendly Lacked advanced control and nuance for pro users Not scalable for growing feature sets

Key Characteristics

3 Step Flow: Pick a Lemon, Choose a Flavor, Generate Flat & Bright UI: Light, playful aesthetic with a lemon-yellow core MIDI Editor UI: Basic piano roll interface, limited features Export Functionality: Simple button for "Export to DAW" Branding: Logo and UI drip elements reinforce the lemon metaphor

Version 2: First Major UI Overhaul

Focus

Enhanced functionality, scalability, and a more professional DAW-inspired look

Design Notes

UI became more modular, scalable, and suitable for advanced use cases Steps toward appealing to seasoned producers introduced drag-to-DAW and file controls Stronger brand maturity while retaining some yellow-accented playfulness

Key Characteristics

Dark Mode UI: Pivot from playful pastels to a sleek, studio-grade look Modular Steps: Structured step-by-step setup for melody generation Expanded Input Options: Key/scale selection, moods, and generator controls Seed Library: Users can preview/select generated tracks with metadata Updated Piano Roll: Cleaner, more defined timeline for editing

Version 2: First Major UI Overhaul

Focus

Enhanced functionality, scalability, and a more professional DAW-inspired look

Design Notes

UI became more modular, scalable, and suitable for advanced use cases Steps toward appealing to seasoned producers introduced drag-to-DAW and file controls Stronger brand maturity while retaining some yellow-accented playfulness

Key Characteristics

Dark Mode UI: Pivot from playful pastels to a sleek, studio-grade look Modular Steps: Structured step-by-step setup for melody generation Expanded Input Options: Key/scale selection, moods, and generator controls Seed Library: Users can preview/select generated tracks with metadata Updated Piano Roll: Cleaner, more defined timeline for editing

Version 2: First Major UI Overhaul

Focus

Enhanced functionality, scalability, and a more professional DAW-inspired look

Design Notes

UI became more modular, scalable, and suitable for advanced use cases Steps toward appealing to seasoned producers introduced drag-to-DAW and file controls Stronger brand maturity while retaining some yellow-accented playfulness

Key Characteristics

Dark Mode UI: Pivot from playful pastels to a sleek, studio-grade look Modular Steps: Structured step-by-step setup for melody generation Expanded Input Options: Key/scale selection, moods, and generator controls Seed Library: Users can preview/select generated tracks with metadata Updated Piano Roll: Cleaner, more defined timeline for editing

Version 2: First Major UI Overhaul

Focus

Enhanced functionality, scalability, and a more professional DAW-inspired look

Design Notes

UI became more modular, scalable, and suitable for advanced use cases Steps toward appealing to seasoned producers introduced drag-to-DAW and file controls Stronger brand maturity while retaining some yellow-accented playfulness

Key Characteristics

Dark Mode UI: Pivot from playful pastels to a sleek, studio-grade look Modular Steps: Structured step-by-step setup for melody generation Expanded Input Options: Key/scale selection, moods, and generator controls Seed Library: Users can preview/select generated tracks with metadata Updated Piano Roll: Cleaner, more defined timeline for editing

Version 3: Advanced Production Suite

Focus

Real-time audio preview, multi-model integration, DAW-like control

Design Notes

Polished, professional tool ready for real-world music production UI balances creative exploration and technical control Brand retained through subtle animations and lemon-inspired color pops

Key Characteristics

Multi-Model Architecture: Users can explore and unlock producer models Real-Time Waveform Preview: Audio visualization replaces simple MIDI-only piano roll Integrated Sound Controls: DAW Mode, bar length, instrument, WAV/MIDI toggle Chords, Melody, and Combo Mode: Easily toggle between generation types Locked/Unlocked System: Hints at a monetization or credit-based unlock model Interactive Elements: Playback, loop toggling, track metadata all visible and usable

Version 3: Advanced Production Suite

Focus

Real-time audio preview, multi-model integration, DAW-like control

Design Notes

Polished, professional tool ready for real-world music production UI balances creative exploration and technical control Brand retained through subtle animations and lemon-inspired color pops

Key Characteristics

Multi-Model Architecture: Users can explore and unlock producer models Real-Time Waveform Preview: Audio visualization replaces simple MIDI-only piano roll Integrated Sound Controls: DAW Mode, bar length, instrument, WAV/MIDI toggle Chords, Melody, and Combo Mode: Easily toggle between generation types Locked/Unlocked System: Hints at a monetization or credit-based unlock model Interactive Elements: Playback, loop toggling, track metadata all visible and usable

Version 3: Advanced Production Suite

Focus

Real-time audio preview, multi-model integration, DAW-like control

Design Notes

Polished, professional tool ready for real-world music production UI balances creative exploration and technical control Brand retained through subtle animations and lemon-inspired color pops

Key Characteristics

Multi-Model Architecture: Users can explore and unlock producer models Real-Time Waveform Preview: Audio visualization replaces simple MIDI-only piano roll Integrated Sound Controls: DAW Mode, bar length, instrument, WAV/MIDI toggle Chords, Melody, and Combo Mode: Easily toggle between generation types Locked/Unlocked System: Hints at a monetization or credit-based unlock model Interactive Elements: Playback, loop toggling, track metadata all visible and usable

Version 3: Advanced Production Suite

Focus

Real-time audio preview, multi-model integration, DAW-like control

Design Notes

Polished, professional tool ready for real-world music production UI balances creative exploration and technical control Brand retained through subtle animations and lemon-inspired color pops

Key Characteristics

Multi-Model Architecture: Users can explore and unlock producer models Real-Time Waveform Preview: Audio visualization replaces simple MIDI-only piano roll Integrated Sound Controls: DAW Mode, bar length, instrument, WAV/MIDI toggle Chords, Melody, and Combo Mode: Easily toggle between generation types Locked/Unlocked System: Hints at a monetization or credit-based unlock model Interactive Elements: Playback, loop toggling, track metadata all visible and usable

Seamless Integration and Advanced Functionality

The app evolved and became more complex, necessitating the addition of modals, extra information, and paywall dependencies. Lemonaide integrated advanced features, such as drag-and-drop functionality, for easy use within industry-standard DAWs. This created the need for new "panels," button types, and visual cues.

Seamless Integration and Advanced Functionality

The app evolved and became more complex, necessitating the addition of modals, extra information, and paywall dependencies. Lemonaide integrated advanced features, such as drag-and-drop functionality, for easy use within industry-standard DAWs. This created the need for new "panels," button types, and visual cues.

Seamless Integration and Advanced Functionality

The app evolved and became more complex, necessitating the addition of modals, extra information, and paywall dependencies. Lemonaide integrated advanced features, such as drag-and-drop functionality, for easy use within industry-standard DAWs. This created the need for new "panels," button types, and visual cues.

Seamless Integration and Advanced Functionality

The app evolved and became more complex, necessitating the addition of modals, extra information, and paywall dependencies. Lemonaide integrated advanced features, such as drag-and-drop functionality, for easy use within industry-standard DAWs. This created the need for new "panels," button types, and visual cues.

The Solution

To solve the challenge of making music production faster and more intuitive, I designed a brand and user interface that blends the tactile joy of analog gear with the power of modern AI. I created an evergreen brand and scalable design system to support the growing complexity of the platform and new user requests, all while maintaining a fun, friendly, and accessible experience for a wide range of creators.

The Solution

To solve the challenge of making music production faster and more intuitive, I designed a brand and user interface that blends the tactile joy of analog gear with the power of modern AI. I created an evergreen brand and scalable design system to support the growing complexity of the platform and new user requests, all while maintaining a fun, friendly, and accessible experience for a wide range of creators.

The Solution

To solve the challenge of making music production faster and more intuitive, I designed a brand and user interface that blends the tactile joy of analog gear with the power of modern AI. I created an evergreen brand and scalable design system to support the growing complexity of the platform and new user requests, all while maintaining a fun, friendly, and accessible experience for a wide range of creators.

The Solution

To solve the challenge of making music production faster and more intuitive, I designed a brand and user interface that blends the tactile joy of analog gear with the power of modern AI. I created an evergreen brand and scalable design system to support the growing complexity of the platform and new user requests, all while maintaining a fun, friendly, and accessible experience for a wide range of creators.

Summary

Over an 18-month collaboration, I created the design of Lemonaide's brand, UI system, and product experience. I transformed a novel AI music tool into a polished, professional-grade platform trusted by producers at every level. This project taught me how to design for scalability in a fast-evolving product, how to balance playful creativity with technical complexity, and how to advocate for user-centric solutions while working closely with in a startup environment.

Summary

Over an 18-month collaboration, I created the design of Lemonaide's brand, UI system, and product experience. I transformed a novel AI music tool into a polished, professional-grade platform trusted by producers at every level. This project taught me how to design for scalability in a fast-evolving product, how to balance playful creativity with technical complexity, and how to advocate for user-centric solutions while working closely with in a startup environment.

Summary

Over an 18-month collaboration, I created the design of Lemonaide's brand, UI system, and product experience. I transformed a novel AI music tool into a polished, professional-grade platform trusted by producers at every level. This project taught me how to design for scalability in a fast-evolving product, how to balance playful creativity with technical complexity, and how to advocate for user-centric solutions while working closely with in a startup environment.

Summary

Over an 18-month collaboration, I created the design of Lemonaide's brand, UI system, and product experience. I transformed a novel AI music tool into a polished, professional-grade platform trusted by producers at every level. This project taught me how to design for scalability in a fast-evolving product, how to balance playful creativity with technical complexity, and how to advocate for user-centric solutions while working closely with in a startup environment.

"Tommy has been a joy to work with for the past 2 years. Through my time working at Google and now as CEO/Founder of Lemonaide Music, Tommy's work brings a value add to any project. He's an excellent communicator, responds well to "crunch time", is highly organized, and most importantly, has that special touch when it comes to design and aesthetics. I'd recommend Tommy's work to my start-up friends or bigger companies needing UX support."

Michael “MJ” Jacob

CEO/Founder of Lemonaide

"Tommy has been a joy to work with for the past 2 years. Through my time working at Google and now as CEO/Founder of Lemonaide Music, Tommy's work brings a value add to any project. He's an excellent communicator, responds well to "crunch time", is highly organized, and most importantly, has that special touch when it comes to design and aesthetics. I'd recommend Tommy's work to my start-up friends or bigger companies needing UX support."

Michael “MJ” Jacob

CEO/Founder of Lemonaide

"Tommy has been a joy to work with for the past 2 years. Through my time working at Google and now as CEO/Founder of Lemonaide Music, Tommy's work brings a value add to any project. He's an excellent communicator, responds well to "crunch time", is highly organized, and most importantly, has that special touch when it comes to design and aesthetics. I'd recommend Tommy's work to my start-up friends or bigger companies needing UX support."

Michael “MJ” Jacob

CEO/Founder of Lemonaide

"Tommy has been a joy to work with for the past 2 years. Through my time working at Google and now as CEO/Founder of Lemonaide Music, Tommy's work brings a value add to any project. He's an excellent communicator, responds well to "crunch time", is highly organized, and most importantly, has that special touch when it comes to design and aesthetics. I'd recommend Tommy's work to my start-up friends or bigger companies needing UX support."

Michael “MJ” Jacob

CEO/Founder of Lemonaide

Let’s work together.

Socials

Local time

08:23:12

Designed by yours truly. | Copyright Koehler 2025

Let’s work together.

Socials

Local time

08:23:12

Designed by yours truly. | Copyright Koehler 2025

Let’s work together.

Socials

Local time

08:23:12

Designed by yours truly. | Copyright Koehler 2025

Let’s work together.

Socials

Local time

08:23:12

Designed by yours truly. | Copyright Koehler 2025