Tommy Koehler
Tommy Koehler
Product Designer
Product Designer
Professional Summary
Product designer with 9+ years of experience designing digital products, interfaces, and the systems that support them. My bread and butter is creating and managing design systems. I build scalable components, patterns, and foundations while staying hands-on with the product experiences they enable. I bring a strong background in UI, brand strategy, interaction design, prototyping, and front-end development, and work closely with engineers to carry ideas from early concepts through production. I’m especially interested in creative tools, AI-driven products, and complex software where strong systems thinking and visual craft work together.
Product designer with 9+ years of experience designing digital products, interfaces, and the systems that support them. My bread and butter is creating and managing design systems. I build scalable components, patterns, and foundations while staying hands-on with the product experiences they enable. I bring a strong background in UI, brand strategy, interaction design, prototyping, and front-end development, and work closely with engineers to carry ideas from early concepts through production. I’m especially interested in creative tools, AI-driven products, and complex software where strong systems thinking and visual craft work together.
Skills
Design & Technical
Design System Creation • Product Design • UX/UI Design • AI Prototyping • Design-to-Code Workflows • Human-AI Interaction Design • Prototyping • Wireframing • Accessibility (WCAG) • Front-End Development • Prompt Design & Iteration • Brand Development • Motion Design • Photography
Leadership & Strategy
Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • Design Evangelism • User-Centered Thinking • Presentation Skills • Adaptability
Tools & Platforms
Figma • Framer • HTML/CSS/SCSS • VS Code • GitHub • Claude Code • Claude • Copilot • Drupal • WordPress • Adobe Creative Suite — Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere • Notion
Awards
Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)
Hermes Award & Digital Health Award: YouCanquit2 Quit Plan
1st Place: KPMG Design and Implementation Competition
American Advertising Silver: Venture Travel Site
Experience
Booz Allen Hamilton
March 2018 – Present
Senior Experience Designer, Lead Associate
Nov 2025 to Present
Led the design and evolution of ARPA-H's design system, including foundations, design tokens, variables, reusable components, interaction patterns, and documentation used across its digital products.
Designed product experiences from early concepts through high-fidelity UI, prototypes, and implementation, using the design system to create consistent, flexible solutions across the platform.
Partnered closely with engineers to translate designs into reusable, production-ready patterns, using AI-assisted workflows and Figma MCP to tighten the design-to-development process.
Coached other designers to use and extend the system through critique, documentation, mentorship, and hands-on support.
Presented design system work and best practices to industry experts through engagements with USWDS and Figma.
Experience Designer, Associate
Dec 2020 – Nov 2025
Designed and shipped digital products and web experiences for organizations including ARPA-H, DARPA, NASA, CMS, and the DOD, working across UX, interaction design, visual design, prototyping, and implementation.
Helped build and scale Booz Allen's internal design system, creating reusable components and patterns adaptable across products and client teams.
Partnered with UX researchers and engineers to test ideas, address technical constraints, and improve usability.
Served as a Career Manager and mentor, providing design critique, one-on-one guidance, and support to other designers.
Staff Technologist, Senior Consultant
Jan 2019 – Dec 2020
Consultant - Technologist
Mar 2018 – Jan 2019
Internship
Summer 2017
Lemonaide — AI Music Creation Platform
2024
Product Designer
Designed an AI-powered music creation product spanning MIDI generation and editing, WAV editing, saved libraries, favorites, and custom model creation.
Built the Lemonaide brand from the ground up. Designed the logo, type system, color palette, iconography, and visual direction, then translated it into a reusable UI system spanning light and dark modes, components, interaction patterns, and visual standards.
Designed workflows that keep AI-generated content editable and useful within tools and patterns familiar to music producers.
Freelance Design Work
2015 – Present
Design digital products, interfaces, design systems, and brand identities for clients across technology, hospitality, and entertainment, managing projects from concept through delivery.
Professional Summary
Product designer with 9+ years of experience designing digital products, interfaces, and the systems that support them. My bread and butter is creating and managing design systems. I build scalable components, patterns, and foundations while staying hands-on with the product experiences they enable. I bring a strong background in UI, brand strategy, interaction design, prototyping, and front-end development, and work closely with engineers to carry ideas from early concepts through production. I’m especially interested in creative tools, AI-driven products, and complex software where strong systems thinking and visual craft work together.
Skills
Design & Technical
Design System Creation • Product Design • UX/UI Design • AI Prototyping • Design-to-Code Workflows • Human-AI Interaction Design • Prototyping • Wireframing • Accessibility (WCAG) • Front-End Development • Prompt Design & Iteration • Brand Development • Motion Design • Photography
Leadership & Strategy
Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • Design Evangelism • User-Centered Thinking • Presentation Skills • Adaptability
Tools & Platforms
Figma • Framer • HTML/CSS/SCSS • VS Code • GitHub • Claude Code • Claude • Copilot • Drupal • WordPress • Adobe Creative Suite — Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere • Notion
Awards
Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)
Hermes Award & Digital Health Award: YouCanquit2 Quit Plan
1st Place: KPMG Design and Implementation Competition
American Advertising Silver: Venture Travel Site
Education
James Madison University
2013 - 2017
B.S. Media Arts and Design
Interactive Design and Converged Media concentration
Music Industry Minor
Audio Production concentration
Tommy Koehler
Product Designer
Professional Summary
Product designer with 9+ years of experience designing digital products, interfaces, and the systems that support them. My bread and butter is creating and managing design systems. I build scalable components, patterns, and foundations while staying hands-on with the product experiences they enable. I bring a strong background in UI, brand strategy, interaction design, prototyping, and front-end development, and work closely with engineers to carry ideas from early concepts through production. I’m especially interested in creative tools, AI-driven products, and complex software where strong systems thinking and visual craft work together.
Skills
Design & Technical
Design System Creation • Product Design • UX/UI Design • AI Prototyping • Design-to-Code Workflows • Human-AI Interaction Design • Prototyping • Wireframing • Accessibility (WCAG) • Front-End Development • Prompt Design & Iteration • Brand Development • Motion Design • Photography
Leadership & Strategy
Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • Design Evangelism • User-Centered Thinking • Presentation Skills • Adaptability
Tools & Platforms
Figma • Framer • HTML/CSS/SCSS • VS Code • GitHub • Claude Code • Claude • Copilot • Drupal • WordPress • Adobe Creative Suite — Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere • Notion
Awards
Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)
Hermes Award & Digital Health Award: YouCanquit2 Quit Plan
1st Place: KPMG Design and Implementation Competition
American Advertising Silver: Venture Travel Site
Experience
Booz Allen Hamilton
March 2018 – Present
Senior Experience Designer, Lead Associate
Nov 2025 to Present
Led the design and evolution of ARPA-H's design system, including foundations, design tokens, variables, reusable components, interaction patterns, and documentation used across its digital products.
Designed product experiences from early concepts through high-fidelity UI, prototypes, and implementation, using the design system to create consistent, flexible solutions across the platform.
Partnered closely with engineers to translate designs into reusable, production-ready patterns, using AI-assisted workflows and Figma MCP to tighten the design-to-development process.
Coached other designers to use and extend the system through critique, documentation, mentorship, and hands-on support.
Presented design system work and best practices to industry experts through engagements with USWDS and Figma.
Experience Designer, Associate
Dec 2020 – Nov 2025
Designed and shipped digital products and web experiences for organizations including ARPA-H, DARPA, NASA, CMS, and the DOD, working across UX, interaction design, visual design, prototyping, and implementation.
Helped build and scale Booz Allen's internal design system, creating reusable components and patterns adaptable across products and client teams.
Partnered with UX researchers and engineers to test ideas, address technical constraints, and improve usability.
Served as a Career Manager and mentor, providing design critique, one-on-one guidance, and support to other designers.
Staff Technologist, Senior Consultant
Jan 2019 – Dec 2020
Consultant - Technologist
Mar 2018 – Jan 2019
Internship
Summer 2017
Lemonaide — AI Music Creation Platform
2024
Product Designer
Designed an AI-powered music creation product spanning MIDI generation and editing, WAV editing, saved libraries, favorites, and custom model creation.
Built the Lemonaide brand from the ground up. Designed the logo, type system, color palette, iconography, and visual direction, then translated it into a reusable UI system spanning light and dark modes, components, interaction patterns, and visual standards.
Designed workflows that keep AI-generated content editable and useful within tools and patterns familiar to music producers.
Freelance Design Work
2015 – Present
Design digital products, interfaces, design systems, and brand identities for clients across technology, hospitality, and entertainment, managing projects from concept through delivery.
Professional Summary
Product designer with 9+ years of experience designing digital products, interfaces, and the systems that support them. My bread and butter is creating and managing design systems. I build scalable components, patterns, and foundations while staying hands-on with the product experiences they enable. I bring a strong background in UI, brand strategy, interaction design, prototyping, and front-end development, and work closely with engineers to carry ideas from early concepts through production. I’m especially interested in creative tools, AI-driven products, and complex software where strong systems thinking and visual craft work together.
Skills
Design & Technical
Design System Creation • Product Design • UX/UI Design • AI Prototyping • Design-to-Code Workflows • Human-AI Interaction Design • Prototyping • Wireframing • Accessibility (WCAG) • Front-End Development • Prompt Design & Iteration • Brand Development • Motion Design • Photography
Leadership & Strategy
Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • Design Evangelism • User-Centered Thinking • Presentation Skills • Adaptability
Tools & Platforms
Figma • Framer • HTML/CSS/SCSS • VS Code • GitHub • Claude Code • Claude • Copilot • Drupal • WordPress • Adobe Creative Suite — Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere • Notion
Awards
Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)
Hermes Award & Digital Health Award: YouCanquit2 Quit Plan
1st Place: KPMG Design and Implementation Competition
American Advertising Silver: Venture Travel Site
Education
James Madison University
2013 - 2017
B.S. Media Arts and Design
Interactive Design and Converged Media concentration
Music Industry Minor
Audio Production concentration