Tommy Koehler

Tommy Koehler

Product Designer

Product Designer

Professional Summary

User experience and product designer with over 9 years of experience leading end-to-end design for federal clients and commercial projects. Expert in building scalable design systems, modernizing digital experiences, and translating complex requirements into intuitive, accessible interfaces. Proven track record partnering with cross-functional teams, applying meticulous attention to detail and elegant design to deliver production-ready solutions that balance user needs with technical constraints.

User experience and product designer with over 9 years of experience leading end-to-end design for federal clients and commercial projects. Expert in building scalable design systems, modernizing digital experiences, and translating complex requirements into intuitive, accessible interfaces. Proven track record partnering with cross-functional teams, applying meticulous attention to detail and elegant design to deliver production-ready solutions that balance user needs with technical constraints.

User experience and product designer with over 9 years of experience leading end-to-end design for federal clients and commercial projects. Expert in building scalable design systems, modernizing digital experiences, and translating complex requirements into intuitive, accessible interfaces. Proven track record partnering with cross-functional teams, applying meticulous attention to detail and elegant design to deliver production-ready solutions that balance user needs with technical constraints.

Awards

  • Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)

  • Hermes Award & Digital Health Award: YouCanquit2 Quit Plan

  • 1st Place: KPMG Design and Implementation Competition

  • American Advertising Silver: Venture Travel Site

Skills

Hard: Design System Creation • Product Design • UX/UI Design • Wireframing • Prototyping • Front-End Development • Accessibility (WCAG) • Brand Development • Motion Design • Photography

Soft: Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • User-Centered Thinking • Design Evangelism • Adaptability • Presentation Skills

Tools: Figma • Framer • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere) • WordPress • Drupal • Notion • HTML/CSS/SCSS

Experience

Booz Allen Hamilton

June 2017 – Present

Booz Allen Hamilton

June 2017 – Present

Booz Allen Hamilton

June 2017 – Present

Senior Experience Designer, Lead Associate

Nov 2025 to Present

Senior Experience Designer, Lead Associate

Nov 2025 to Present

Senior Experience Designer, Lead Associate

Nov 2025 to Present

  • Lead creation and evolution of enterprise design system for ARPA-H, ensuring scalability, accessibility, and consistent implementation across complex digital ecosystems.

  • Partner with product, engineering, and research teams to align design vision with technical execution and delivery timelines.

  • Establish standards for modern design-to-development workflows to reduce design debt and accelerate release cycles.

Experience Designer, Associate

Dec 2020 – Nov 2025

Experience Designer, Associate

Dec 2020 – Nov 2025

Experience Designer, Associate

Dec 2020 – Nov 2025

  • Led design and implementation of integrated design systems, modernized web experiences, and structured content management solutions for federal clients, including ARPA-H, CMS, DARPA, DOD, GSA, NASA, NATO, and USPTO.

  • Drove rapid digital design and front-end handoff workflows, partnering with UX researchers and engineers to deliver intuitive, scalable, and production-ready experiences.

  • Prototyped and launched microsites and internal tools supporting new business opportunities and revenue generation.

  • Helped shape the firm's design infrastructure and evangelized best practices, presenting Booz Allen's federal design approach to industry leaders at USWDS and Figma.

  • Served as a Career Manager, providing personalized mentorship and professional development guidance to designers, helping grow talent and strengthen the firm's design community.

Staff Technologist, Senior Consultant

Jan 2019 – Dec 2020

Staff Technologist, Senior Consultant

Jan 2019 – Dec 2020

Staff Technologist, Senior Consultant

Jan 2019 – Dec 2020

  • Served as UI/UX lead and brand partner on cross-functional marketing team supporting Department of Defense, designing and maintaining three concurrent campaigns focused on military health initiatives.

  • Led design for progressive web app helping service members quit tobacco, addressing DOD constraints around security, privacy, and device limitations while maintaining a user-centered experience.

  • Redesigned the NASA online safety reporting form, applying UI/UX best practices and introducing a component-based design system to improve usability and long-term maintainability.

Consultant - Technologist

Mar 2018 – Jan 2019

Consultant - Technologist

Mar 2018 – Jan 2019

Consultant - Technologist

Mar 2018 – Jan 2019

Internship

Summer 2017

Internship

Summer 2017

Internship

Summer 2017

Freelance Design Work

2015 – Present

Freelance Design Work

2015 – Present

Freelance Design Work

2015 – Present

  • Design and develop intuitive user interfaces, design systems, and brand identities for clients across the tech startup, food and drink, and entertainment industries, enhancing user experience and engagement.

  • Manage multiple projects simultaneously, meeting deadlines and delivering high-quality work to clients, while offering insights and recommendations to improve user experience and retention.

Professional Summary

User experience and product designer with over 9 years of experience leading end-to-end design for federal clients and commercial projects. Expert in building scalable design systems, modernizing digital experiences, and translating complex requirements into intuitive, accessible interfaces. Proven track record partnering with cross-functional teams, applying meticulous attention to detail and elegant design to deliver production-ready solutions that balance user needs with technical constraints.

Awards

  • Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)

  • Hermes Award & Digital Health Award: YouCanquit2 Quit Plan

  • 1st Place: KPMG Design and Implementation Competition

  • American Advertising Silver: Venture Travel Site

Skills

Hard: Design System Creation • Product Design • UX/UI Design • Wireframing • Prototyping • Front-End Development • Accessibility (WCAG) • Brand Development • Motion Design • Photography

Soft: Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • User-Centered Thinking • Design Evangelism • Adaptability • Presentation Skills

Tools: Figma • Framer • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere) • WordPress • Drupal • Notion • HTML/CSS/SCSS

Education

James Madison University

2013 - 2017

James Madison University

2013 - 2017

James Madison University

2013 - 2017

B.S. Media Arts and Design

Interactive Design and Converged Media concentration

Music Industry Minor

Audio Production concentration

Tommy Koehler

Product Designer

Professional Summary

User experience and product designer with over 9 years of experience leading end-to-end design for federal clients and commercial projects. Expert in building scalable design systems, modernizing digital experiences, and translating complex requirements into intuitive, accessible interfaces. Proven track record partnering with cross-functional teams, applying meticulous attention to detail and elegant design to deliver production-ready solutions that balance user needs with technical constraints.

Awards

  • Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)

  • Hermes Award & Digital Health Award: YouCanquit2 Quit Plan

  • 1st Place: KPMG Design and Implementation Competition

  • American Advertising Silver: Venture Travel Site

Skills

Hard: Design System Creation • Product Design • UX/UI Design • Wireframing • Prototyping • Front-End Development • Accessibility (WCAG) • Brand Development • Motion Design • Photography

Soft: Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • User-Centered Thinking • Design Evangelism • Adaptability • Presentation Skills

Tools: Figma • Framer • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere) • WordPress • Drupal • Notion • HTML/CSS/SCSS

Experience

Booz Allen Hamilton

June 2017 – Present

Senior Experience Designer, Lead Associate

Nov 2025 to Present

  • Lead creation and evolution of enterprise design system for ARPA-H, ensuring scalability, accessibility, and consistent implementation across complex digital ecosystems.

  • Partner with product, engineering, and research teams to align design vision with technical execution and delivery timelines.

  • Establish standards for modern design-to-development workflows to reduce design debt and accelerate release cycles.

Experience Designer, Associate

Dec 2020 – Nov 2025

  • Led design and implementation of integrated design systems, modernized web experiences, and structured content management solutions for federal clients, including ARPA-H, CMS, DARPA, DOD, GSA, NASA, NATO, and USPTO.

  • Drove rapid digital design and front-end handoff workflows, partnering with UX researchers and engineers to deliver intuitive, scalable, and production-ready experiences.

  • Prototyped and launched microsites and internal tools supporting new business opportunities and revenue generation.

  • Helped shape the firm's design infrastructure and evangelized best practices, presenting Booz Allen's federal design approach to industry leaders at USWDS and Figma.

  • Served as a Career Manager, providing personalized mentorship and professional development guidance to designers, helping grow talent and strengthen the firm's design community.

Staff Technologist, Senior Consultant

Jan 2019 – Dec 2020

  • Served as UI/UX lead and brand partner on cross-functional marketing team supporting Department of Defense, designing and maintaining three concurrent campaigns focused on military health initiatives.

  • Led design for progressive web app helping service members quit tobacco, addressing DOD constraints around security, privacy, and device limitations while maintaining a user-centered experience.

  • Redesigned the NASA online safety reporting form, applying UI/UX best practices and introducing a component-based design system to improve usability and long-term maintainability.

Consultant - Technologist

Mar 2018 – Jan 2019

Internship

Summer 2017

Freelance Design Work

2015 – Present

  • Design and develop intuitive user interfaces, design systems, and brand identities for clients across the tech startup, food and drink, and entertainment industries, enhancing user experience and engagement.

  • Manage multiple projects simultaneously, meeting deadlines and delivering high-quality work to clients, while offering insights and recommendations to improve user experience and retention.

Professional Summary

User experience and product designer with over 9 years of experience leading end-to-end design for federal clients and commercial projects. Expert in building scalable design systems, modernizing digital experiences, and translating complex requirements into intuitive, accessible interfaces. Proven track record partnering with cross-functional teams, applying meticulous attention to detail and elegant design to deliver production-ready solutions that balance user needs with technical constraints.

Awards

  • Marcom Awards: 3 Platinum (YouCanquit2 Campaign, Too Much To Lose Campaign & Toolkit), 1 Gold (Own Your Limits Campaign)

  • Hermes Award & Digital Health Award: YouCanquit2 Quit Plan

  • 1st Place: KPMG Design and Implementation Competition

  • American Advertising Silver: Venture Travel Site

Skills

Hard: Design System Creation • Product Design • UX/UI Design • Wireframing • Prototyping • Front-End Development • Accessibility (WCAG) • Brand Development • Motion Design • Photography

Soft: Design Strategy • Cross-Functional Collaboration • Mentorship • Strategic Planning • User-Centered Thinking • Design Evangelism • Adaptability • Presentation Skills

Tools: Figma • Framer • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, After Effects, Premiere) • WordPress • Drupal • Notion • HTML/CSS/SCSS

Education

James Madison University

2013 - 2017

B.S. Media Arts and Design

Interactive Design and Converged Media concentration

Music Industry Minor

Audio Production concentration

Let’s work together.

Socials

Local time

02:40:37

Designed by yours truly. | Copyright Koehler 2026

Let’s work together.

Socials

Local time

02:40:37

Designed by yours truly. | Copyright Koehler 2026

Let’s work together.

Socials

Local time

02:40:37

Designed by yours truly. | Copyright Koehler 2026

Let’s work together.

Socials

Local time

02:40:37

Designed by yours truly. | Copyright Koehler 2026