Making noise with a visual identity.
Industry
Music
Role
Brand strategy and illustration
Timeline
Ongoing
Making noise with a visual identity.
Industry
Music
Role
Brand strategy and illustration
Timeline
Ongoing
Making noise with a visual identity.
Industry
Music
Role
Brand strategy and illustration
Timeline
Ongoing
Making noise with a visual identity.
Industry
Music
Role
Brand strategy and illustration
Timeline
Ongoing
Overview
What started as a friendship formed through late-night jam sessions and playing in a band together has grown into a decade-long creative partnership. My path took me into the design world, while my bandmate continued to pursue his passion for music. Over the years, our collaboration has evolved into a professional relationship rooted in trust, creativity, and a shared vision. I've had the privilege of helping shape and grow the visual identity of Lua Flora, guiding the brand through its evolution as the band's sound matured. From album artwork to merch design and overall brand strategy, it's been an incredible journey, turning a shared love of music into a lasting business relationship.
Overview
What started as a friendship formed through late-night jam sessions and playing in a band together has grown into a decade-long creative partnership. My path took me into the design world, while my bandmate continued to pursue his passion for music. Over the years, our collaboration has evolved into a professional relationship rooted in trust, creativity, and a shared vision. I've had the privilege of helping shape and grow the visual identity of Lua Flora, guiding the brand through its evolution as the band's sound matured. From album artwork to merch design and overall brand strategy, it's been an incredible journey, turning a shared love of music into a lasting business relationship.
Overview
What started as a friendship formed through late-night jam sessions and playing in a band together has grown into a decade-long creative partnership. My path took me into the design world, while my bandmate continued to pursue his passion for music. Over the years, our collaboration has evolved into a professional relationship rooted in trust, creativity, and a shared vision. I've had the privilege of helping shape and grow the visual identity of Lua Flora, guiding the brand through its evolution as the band's sound matured. From album artwork to merch design and overall brand strategy, it's been an incredible journey, turning a shared love of music into a lasting business relationship.
Overview
What started as a friendship formed through late-night jam sessions and playing in a band together has grown into a decade-long creative partnership. My path took me into the design world, while my bandmate continued to pursue his passion for music. Over the years, our collaboration has evolved into a professional relationship rooted in trust, creativity, and a shared vision. I've had the privilege of helping shape and grow the visual identity of Lua Flora, guiding the brand through its evolution as the band's sound matured. From album artwork to merch design and overall brand strategy, it's been an incredible journey, turning a shared love of music into a lasting business relationship.
2024 Single Series
Having never tackled a full photography series before, Evan handed me a photoshoot's worth of images to play with. With the latest tracks to set the mood, I experimented with various text treatments, ran the shots through Lightroom, Illustrator, and Photoshop. After a few creative detours, we landed on the final look.
2024 Single Series
Having never tackled a full photography series before, Evan handed me a photoshoot's worth of images to play with. With the latest tracks to set the mood, I experimented with various text treatments, ran the shots through Lightroom, Illustrator, and Photoshop. After a few creative detours, we landed on the final look.
2024 Single Series
Having never tackled a full photography series before, Evan handed me a photoshoot's worth of images to play with. With the latest tracks to set the mood, I experimented with various text treatments, ran the shots through Lightroom, Illustrator, and Photoshop. After a few creative detours, we landed on the final look.
2024 Single Series
Having never tackled a full photography series before, Evan handed me a photoshoot's worth of images to play with. With the latest tracks to set the mood, I experimented with various text treatments, ran the shots through Lightroom, Illustrator, and Photoshop. After a few creative detours, we landed on the final look.
2023 Single Series
The band shared rough cuts of the new tracks, and I sketched a series of simple scenes (some literal, some metaphorical) to represent each single. For the final EP, which brought all the songs together, I layered those illustrations with the full Lua Flora color palette to create a bright, vibrant cover worthy of the masters.
2023 Single Series
The band shared rough cuts of the new tracks, and I sketched a series of simple scenes (some literal, some metaphorical) to represent each single. For the final EP, which brought all the songs together, I layered those illustrations with the full Lua Flora color palette to create a bright, vibrant cover worthy of the masters.
2023 Single Series
The band shared rough cuts of the new tracks, and I sketched a series of simple scenes (some literal, some metaphorical) to represent each single. For the final EP, which brought all the songs together, I layered those illustrations with the full Lua Flora color palette to create a bright, vibrant cover worthy of the masters.
2023 Single Series
The band shared rough cuts of the new tracks, and I sketched a series of simple scenes (some literal, some metaphorical) to represent each single. For the final EP, which brought all the songs together, I layered those illustrations with the full Lua Flora color palette to create a bright, vibrant cover worthy of the masters.
The Lua Logo
After years of going by the "Evan Button Duo, Trio, Band, etc." Evan wanted to come up with something unique that encompassed a wide variety of musicians, instruments, and musical styles. He landed on the name "Lua Flora." "Lua," meaning moon in Portuguese, and "flora," meaning flower in Latin, created a nice pairing for the mellow, earthy folk vibe, complemented by a vibrant rock and reggae tune in Evan's music. After hours of trying to create something with very expressive typography or something more born out of the '60s flower child style, I landed on something modern, simple, and organic. A logo mark that is easily recognizable can also be expanded into a full-text logo.
The Lua Logo
After years of going by the "Evan Button Duo, Trio, Band, etc." Evan wanted to come up with something unique that encompassed a wide variety of musicians, instruments, and musical styles. He landed on the name "Lua Flora." "Lua," meaning moon in Portuguese, and "flora," meaning flower in Latin, created a nice pairing for the mellow, earthy folk vibe, complemented by a vibrant rock and reggae tune in Evan's music. After hours of trying to create something with very expressive typography or something more born out of the '60s flower child style, I landed on something modern, simple, and organic. A logo mark that is easily recognizable can also be expanded into a full-text logo.
The Lua Logo
After years of going by the "Evan Button Duo, Trio, Band, etc." Evan wanted to come up with something unique that encompassed a wide variety of musicians, instruments, and musical styles. He landed on the name "Lua Flora." "Lua," meaning moon in Portuguese, and "flora," meaning flower in Latin, created a nice pairing for the mellow, earthy folk vibe, complemented by a vibrant rock and reggae tune in Evan's music. After hours of trying to create something with very expressive typography or something more born out of the '60s flower child style, I landed on something modern, simple, and organic. A logo mark that is easily recognizable can also be expanded into a full-text logo.
The Lua Logo
After years of going by the "Evan Button Duo, Trio, Band, etc." Evan wanted to come up with something unique that encompassed a wide variety of musicians, instruments, and musical styles. He landed on the name "Lua Flora." "Lua," meaning moon in Portuguese, and "flora," meaning flower in Latin, created a nice pairing for the mellow, earthy folk vibe, complemented by a vibrant rock and reggae tune in Evan's music. After hours of trying to create something with very expressive typography or something more born out of the '60s flower child style, I landed on something modern, simple, and organic. A logo mark that is easily recognizable can also be expanded into a full-text logo.
“I’ve worked with Tommy for over 10 years as my primary source for all graphic design and branding needs. Tommy has consistently delivered visionary results that have taken our brand to the next level. Customers are always asking who designed our art with the highest praises.”
Evan Button
Lua Flora frontman
“I’ve worked with Tommy for over 10 years as my primary source for all graphic design and branding needs. Tommy has consistently delivered visionary results that have taken our brand to the next level. Customers are always asking who designed our art with the highest praises.”
Evan Button
Lua Flora frontman
“I’ve worked with Tommy for over 10 years as my primary source for all graphic design and branding needs. Tommy has consistently delivered visionary results that have taken our brand to the next level. Customers are always asking who designed our art with the highest praises.”
Evan Button
Lua Flora frontman
“I’ve worked with Tommy for over 10 years as my primary source for all graphic design and branding needs. Tommy has consistently delivered visionary results that have taken our brand to the next level. Customers are always asking who designed our art with the highest praises.”
Evan Button
Lua Flora frontman
Let’s work together.
Designed by yours truly. | Copyright Koehler 2025
Let’s work together.
Designed by yours truly. | Copyright Koehler 2025
Let’s work together.
Designed by yours truly. | Copyright Koehler 2025
Let’s work together.
Designed by yours truly. | Copyright Koehler 2025